Cookie Policy

Our website uses cookies. Cookies are data records that are stored on the operating system of your device with the help of your browser when you visit our website. Cookies do not cause any damage to your computer and do not contain viruses.

What Information Do We Receive and How Do We Use It?

Most of the cookies we use are called “session cookies.” They are automatically deleted after your visit ends. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit. This enables us to save certain settings (such as language settings or location information) so that you do not have to enter them again when you revisit the website. 

Why Are We Allowed to Use Cookies?

We use cookies to make our website more user-friendly, effective, and secure. The use of cookies and the related processing of your data are based on our legitimate interests in achieving the mentioned purposes.

How Can You Prevent Data Collection via Cookies?

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. You can delete them entirely or disable or restrict transmission by changing the settings in your browser. If you disable cookies for our website, some functions of the website may not be fully available.

Google Analytics

Our website uses Google Analytics, a service provided by Google Ireland Ltd., Google Building Gordon House, Barrow St, Dublin 4, Ireland, and Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA; together referred to as “Google,” with Google Ireland Ltd. being responsible for processing personal data. Google uses cookies that are stored on your device and enable an analysis of the website by you. The information generated by the cookie about your use of the website is transmitted to and stored by Google on servers in the United States. We have supplemented Google Analytics with the code “anonymizeIP” to ensure that all data is collected anonymously. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Why Are We Allowed to Use Google Analytics?

Google analyzes the data collected on our behalf so that we can gain insight into visits and user behavior on our website. This allows us to improve our services, website content, and design.

How Can You Prevent the Collection of Your Data via Google Analytics?

You can prevent the storage of cookies by adjusting your browser settings accordingly (see our explanations on cookies). You can also disable Google Analytics by downloading and installing the Google Browser Add-On.

Google Conversion Linker

We use Google Conversion Linker to prevent cookies set by Google Conversion Tracking from being stored for more than 24 hours if cross-website tracking is prevented.

Google Tag Manager

We use the Google Tag Manager on our website. It collects data about user behavior on our website and forwards it to our analysis tools. The Google Tag Manager does not have access to the data; it only collects the data. Since the Google Tag Manager does not process personal data itself, please refer to the respective tracking services and Google Tag Manager’s usage policies for further information. Usage Policies: https://www.google.com/intl/en/tagmanager/use-policy.html.

Google Ads

Our website uses the online advertising program Google Ads, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display our ads in Google search results and on selected third-party websites based on user searches. It also allows us to place targeted ads based on user data such as location and interests. As the operator, we can evaluate these advertising measures by tracking, for example, which search queries led to our ads being clicked and how often they were clicked.

Google Web Fonts

How Does Google Web Fonts Work?

We use web fonts provided by Google on our website to ensure a consistent display of fonts. When you visit one of our pages, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

What Information Do You Share with Us and How Is It Used?

Your browser connects to Google’s servers, which allows Google to know that our website was accessed via your IP address. If your browser does not support web fonts, a default font is used on your computer.

Why Are We Allowed to Use Google Web Fonts?

We use Google Web Fonts for a consistent and appealing presentation of our online offers. For more information about Google Web Fonts, see Google Web Fonts FAQs: https://developers.google.com/fonts/faq.

Leadinfo

Leadinfo is used to provide potential customers with an easy way to register and inquire with a company. It allows companies to learn more about their potential customers and use this information to send them personalized offers and communications. With Leadinfo, companies can send relevant emails to their customers to inform them about their products and services while complying with privacy regulations.

Global Site Tag

Global Site Tag (gtag.js) is a tag management system developed by Google. It is used to track and manage data such as traffic, revenue, conversions, and more through a single line of code. It enables companies to implement tracking tags for various purposes, such as Google Ads, Google Analytics, and more.

US Privacy User Signal Mechanism

The US Privacy User Signal Mechanism is used on a website to give the user the option to consent or refuse the processing of their personal data. This mechanism can be implemented in various ways, such as through an opt-in or opt-out system that allows the user to select which data may be processed and which may not.